Unlock 3x More Local Leads: Google Business Profile Services in Paonta Sahib That Actually Work!

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Google Business Profile Services in paonta sahib

Introduction

Have you ever searched for a salon, medical store, or even a plumber β€œnear me” on Google β€” and ended up visiting the business that popped up first? You’re not alone. In today’s digital Bharat, 90% of local customers check Google before stepping out. But here’s the problem: if your business in Paonta Sahib isn’t showing up on Google Maps or the local pack, you’re literally invisible to potential customers.

This is where Google Business Profile Services in Paonta Sahib become a total game-changer. Whether you run a restaurant in Rampur Ghat, a boutique in Sirmauri Tal, or a clinic near the Gurudwara, your Google listing can either make or break your footfall. And let’s be honest β€” just creating a profile isn’t enough anymore.

At StratMarketer, we specialise in not just setting up your Google profile, but fully optimising it β€” so your business becomes the first thing locals see when they search. No complex jargon, no guesswork β€” just smart, proven digital strategies built for local Indian businesses like yours.

In this article, we’ll walk you through everything you need to know about making your business stand out on Google β€” from expert optimisation techniques to local success stories in Paonta Sahib.

Why Google Business Profile Is a Game-Changer for Local Businesses

Let’s be honest β€” most small businesses in India still rely heavily on word of mouth, signboards, and repeat customers. But here’s the truth: today’s customers don’t look around β€” they look on Google. Whether someone is searching for a β€œbakery near me,” a β€œbike mechanic in Paonta Sahib,” or β€œbest skin doctor nearby,” Google’s local search results decide who gets the business. And that’s where your Google Business Profile (GBP) becomes your secret weapon.

In my 20+ years of helping Indian businesses grow online, I’ve seen one consistent winner β€” those who appear in Google’s Local Pack (the top 3 listings that show with a map) get the most clicks, the most calls, and the most customers. It’s no longer about having the biggest hoarding in the market; it’s about showing up on someone’s phone screen when they need your service.

πŸ“ˆ Let’s Look at the Data

  • 68% of Indian smartphone users search for local businesses online before visiting them.
  • 76% of local mobile searches result in a call or visit within 24 hours.
  • Over 90% of local consumers trust online reviews and listings as much as personal recommendations.

What does this mean for you?

If you’re a salon in Subhash Nagar, a hardware store in Shamsherpur, or a dhaba near Majra, and your business isn’t showing up on Google β€” you’re invisible to hundreds of ready-to-buy customers every month.

πŸ’‘ Real Example from Paonta Sahib

A local sweet shop we worked with β€” previously only known by locals β€” got listed with a fully optimised Google Business Profile. Within two months, their listing started appearing for β€œbest sweets in Paonta Sahib.” Result?
πŸ“Š 37% increase in walk-in traffic during festival season.
πŸ“ž More than 60 calls per month directly from the listing.

This is the power of local visibility. And it’s not limited to one industry β€” from coaching centres to mobile repair shops, this strategy works across all business types.

βœ… Why It’s a Game-Changer (Summarised):

FeatureAdvantage for Local Businesses
Google Maps VisibilityCustomers can find you while navigating nearby
Reviews & RatingsBuilds immediate trust and credibility
Call & Chat ButtonDirect engagement without visiting a website
Business Hours & UpdatesKeeps customers informed in real time
Free Yet Powerful Marketing ToolZero ad spend, just smart optimisation

πŸ›  Don’t Just List. Optimise.

Most people think just creating a GBP is enough. It’s not. An unoptimised profile is like a closed shutter on a main road β€” no one notices. To truly stand out, you need a professional touch β€” photos, keywords, business categories, local backlinks, and regular updates.

That’s exactly what a Google Business Profile Company in Paonta Sahib like StratMarketer helps you do. We optimise your presence so that you get seen, clicked, and visited more often β€” consistently.

Bottom line?
If you’re not on Google, you’re missing out on real customers. And if you’re on Google but not optimised, you’re handing over your business to your competitors.

So, are you ready to turn Google into your best marketing partner?

What Do Google Business Profile Services in Paonta Sahib Include?

Most business owners think Google Business Profile is just a pin on the map with your shop’s name and phone number. But that’s just step one. To truly unlock its potential, you need a full-service approach β€” the kind offered by a professional Google Business Profile Company in Paonta Sahib like StratMarketer.

Let’s break down what quality GBP services actually include β€” and why each step matters for your growth.

🧩 1. Profile Creation & Verification

Setting up a profile may sound simple, but if it’s done wrong, it won’t even show up.
At StratMarketer, we:

  • Ensure your Name, Address, and Phone Number (NAP) is accurate and consistent
  • Handle Google’s verification process (postcard, phone, or email)
  • Claim and secure your listing under your business ownership

⚠️ Pro tip: Unverified or duplicate listings can hurt your visibility on Google.

πŸ–Ό 2. Listing Optimisation

This is where the magic happens. A half-filled listing is like a half-built shop.

We optimise:

  • Categories (primary & secondary)
  • Business description with keywords
  • Service areas and geo-tags
  • High-quality images (inside, outside, products, staff)
  • Product listings and menus
  • Business hours, special hours, and holidays

Our goal? To make your profile click-worthy and credible, even before the customer visits your shop.

πŸ’¬ 3. Review Management & Response

Did you know that businesses with 4.5+ star ratings get double the clicks compared to those under 4?

We help you:

  • Encourage happy customers to leave positive reviews
  • Respond politely to every review (even the negative ones!)
  • Build trust and authority with consistent engagement

In local Indian markets, β€œachha review hai” often means β€œachha business hoga.”

πŸ“… 4. Weekly Posts & Updates

Just like social media, your Google listing thrives with regular activity.

We post:

  • Weekly offers or announcements
  • Photos of new products or services
  • Festival deals and seasonal events

This not only keeps your listing fresh but signals to Google that your business is active and reliable.

πŸ“Š 5. Insights & Performance Tracking

You can’t grow what you can’t measure. That’s why we track:

MetricWhy It Matters
Profile ViewsHow many people saw your listing
Search QueriesWhat keywords customers used
Direction RequestsShows footfall and local interest
Calls & MessagesTracks lead generation
Photo ViewsIndicates how engaging your visuals are

We send you easy-to-read monthly reports so you can see your progress without any technical jargon.

🀝 6. Local SEO Integration

This is our secret sauce. We go beyond Google β€” ensuring your business is listed consistently across:

  • Bing Places
  • JustDial
  • IndiaMART
  • Local directories and forums
  • Business citation websites

It builds local authority, and Google rewards that with better ranking.

With the help of a dedicated Google Business Profile Expert in Paonta Sahib, you get more than just a listing β€” you get a fully optimised digital storefront that works 24×7 to bring you customers.

Next up, we’ll show you some real-world examples of local businesses in Paonta Sahib that have grown dramatically using these exact services.

Real Results: How Local Businesses Are Growing Online

Still wondering if Google Business Profile Services in Paonta Sahib are truly effective?

Let’s cut through the theory β€” and talk results.

Over the past few years, we at StratMarketer have worked with dozens of small and medium-sized businesses in and around Paonta Sahib. From sweet shops in main bazaar to clinics near the gurdwara, we’ve seen businesses go from β€œinvisible” to β€œunmissable” on Google β€” often in just 30 to 90 days.

πŸ“Œ Case Study 1: A Local Gym Doubles Enquiries

Location: Rampur Ghat Road
Business Type: Fitness centre
Problem: Very few online enquiries, mostly reliant on word-of-mouth
Solution:

  • Verified and optimised their Google Business Profile
  • Added real workout photos and client reviews
  • Published weekly posts on transformation stories

πŸ“ˆ Results in 60 days:

  • 2.1x increase in calls via Google
  • 47% more direction requests
  • Over 100 photo views per week

Now when someone searches for β€œgym in Paonta Sahib,” they rank in the top 3 results β€” consistently.

πŸ› Case Study 2: Boutique Store Boosts Footfall Before Diwali

Location: Sirmauri Tal
Business Type: Women’s ethnic boutique
Problem: Low visibility despite great products and fair pricing
Solution:

  • Full optimisation with festive catalogue photos
  • Added special Diwali offers via Google Posts
  • Encouraged loyal customers to leave reviews

πŸ“ˆ Results during the festive period:

  • 3x increase in walk-ins
  • 35+ new 5-star reviews
  • Featured in Google’s local pack for β€œDiwali suits in Paonta Sahib”

β€œWe didn’t even know people were searching like this on Google,” said the owner. β€œNow we’re getting outstation customers who saw our reviews online!”

πŸ§‘β€βš•οΈ Case Study 3: Local Doctor Gains Digital Trust

Location: Near NH-07, outskirts of Paonta Sahib
Business Type: General Physician
Problem: Wasn’t showing up in local search; losing patients to chain clinics
Solution:

  • Verified and cleaned up duplicate listings
  • Added detailed service descriptions (e.g., fever, diabetes, injections)
  • Started responding to patient reviews

πŸ“ˆ Results:

  • 60% increase in appointment calls
  • 80% profile completion within a week
  • 15+ new patients referred via Google in the first month

πŸ“Š Real Businesses, Real Numbers

Business TypeResult After 3 Months
Gym+110% calls, +47% map requests
Boutique+300% walk-ins during festive season
Doctor+60% calls, +15 new patients per month

These are not Delhi or Mumbai numbers. These are Paonta Sahib businesses β€” small teams, limited budgets, but big potential. All they needed was the right Google Business Profile Agency in Paonta Sahib to guide them.

At StratMarketer, we don’t just claim results β€” we deliver them. And we do it by combining local knowledge, search trends, and 20+ years of SEO expertise to craft a personalised plan for your business.
Why Choose a Google Business Profile Expert in Paonta Sahib?

You might be asking:
“Can’t I just set up my Google Business Profile on my own? Why do I need an expert?”

Fair question. But here’s the reality most business owners in Paonta Sahib discover too late β€” creating a listing is easy; ranking it, optimising it, and converting views into paying customers is not.

That’s where a dedicated Google Business Profile Expert in Paonta Sahib comes in.

Let’s break down why hiring an expert is not an expense β€” it’s a growth investment.

🧠 1. Deep Local Knowledge = Better Targeting

An expert based in Paonta Sahib understands:

  • Local search behaviour (e.g., people searching β€œdoctor near me” vs β€œgeneral physician”)
  • Nearby landmarks and neighbourhoods (Subhash Nagar, Majra, Sirmauri Tal)
  • Seasonal trends (e.g., tailoring shops before festivals or AC repair before summer)

This helps optimise your profile for real, local customers β€” not just random traffic.

πŸ” 2. Technical SEO Know-How

Google’s local algorithm is complex. It ranks businesses based on:

  • Proximity
  • Relevance
  • Prominence

A professional knows how to:

  • Use correct primary and secondary business categories
  • Add location-based keywords in descriptions
  • Build citations across relevant Indian directories
  • Avoid ranking drops due to duplicate or suspended listings

In short, they handle the backend optimisation, so your business shines on the frontend.

πŸ–Ό 3. High-Converting Visual Strategy

Did you know listings with photos get 42% more direction requests and 35% more clicks?

A GBP expert ensures:

  • You have crisp, well-lit photos of your shop, staff, and products
  • Images are named with SEO in mind (e.g., β€œpaonta-sahib-bakery.jpg”)
  • Regular media updates to keep your listing active and fresh

πŸ’¬ 4. Review Building & Reputation Management

In India, trust matters. And online, reviews build that trust.

A Google Business Profile Agency in Paonta Sahib will:

  • Train your staff to ask for reviews ethically
  • Guide you on how to respond to negative feedback without damaging your reputation
  • Use positive reviews as credibility boosters in your posts

“Ek baar Google pe 5-star rating mil gaya, toh customer automatically trust karta hai.” – This is the truth in today’s local buying behaviour.

πŸ› οΈ 5. Ongoing Support and Reporting

Most DIY users create a profile and forget it. But Google rewards active listings.

A Google Business Profile Company in Paonta Sahib (like StratMarketer) provides:

  • Weekly or monthly post publishing (offers, updates, events)
  • Profile audits to remove errors and duplicates
  • Monthly insights reports to track views, calls, map clicks

You get to focus on running your business, while they grow your digital presence.

πŸ’‘ What You Get with an Expert vs DIY

FeatureDIY SetupWith GBP Expert in Paonta Sahib
Profile VerificationSometimes done100% Verified
Keyword OptimisationMissingComplete
Photo StrategyUnplannedSEO-aligned, professionally guided
Ranking on GoogleLowLocal 3-Pack Targeted
Customer Trust (via reviews)WeakSystematically built
Time InvestedHighDone-for-you

🎯 Local Wins Need Local Expertise

An expert who understands both Google and Paonta Sahib is your best bet for results. Whether you’re a:

  • Doctor in Simbalwala
  • Restaurant near Bata Bridge
  • Coaching centre in Jattowala
  • Electrician in Rampur Ghat

…your Google profile needs to speak your customer’s language β€” and that only happens when you work with someone who understands the ground reality.

StratMarketer isn’t just a name β€” we’re your local digital growth partner.
With 20+ years of SEO experience, we know how to turn Google into your most profitable employee β€” one who works 24×7 without ever asking for chai or salary!

The StratMarketer Edge: Local Experts You Can Trust

In a world where anyone can claim to be a β€œdigital expert,” why are more and more businesses choosing StratMarketer as their go-to Google Business Profile Company in Paonta Sahib?

It’s simple. We bring the perfect blend of local expertise, digital mastery, and real human connection β€” something no generic agency or freelancer from Delhi or Mumbai can offer you.

Let us show you what makes the StratMarketer Edge truly unmatched.

πŸ“ 1. We’re Based in Paonta Sahib β€” Just Like You

We’re not a faceless agency hidden behind chatbots. We’re your neighbours, working from the same town, understanding:

  • Local search behaviour (how people search in Hindi, Hinglish, or regional terms)
  • Popular landmarks and micro-locations (like Rampur Ghat Road, Majra, Subhash Nagar)
  • The unique challenges of small-town businesses (limited budgets, seasonal demand, word-of-mouth marketing)

When you succeed, our town succeeds β€” and that drives us.

🧠 2. 20+ Years of SEO and Digital Marketing Experience

We’ve seen it all β€” from the rise of Yahoo to the AI-driven world of 2025. And our strategies have evolved with every Google algorithm update.

Unlike short-term freelancers or DIY guides, we play the long game.

“In our 20 years of SEO consulting, one truth remains: consistency + optimisation = visibility.”

That’s why our Google Business Profile Services in Paonta Sahib are not just about ranking β€” they’re about building your brand’s authority in your area.

πŸ‘₯ 3. Personalised Service. No Copy-Paste Tactics.

Most agencies reuse the same strategy for every business. Not us.

At StratMarketer:

  • We visit your shop or office to take authentic photos
  • We write custom descriptions that reflect your tone and services
  • We build your GBP content around your goals, whether it’s more footfall, more calls, or more product sales

Every listing we optimise is treated like our own.

πŸ›  4. Full-Spectrum Google Business Profile Management

We’re not just a one-time setup company. We offer end-to-end management, including:

ServiceHow StratMarketer Delivers
Profile VerificationDone within 3–5 days, even for tough categories
Keyword & Geo-Targeted OptimisationCustom-written, SEO-enriched, and locally optimised
Review ResponseHandled with empathy and professionalism
Regular PostsWeekly posts tailored to seasons, events & offers
Monthly ReportingClear, jargon-free insights sent every month

You get everything β€” without lifting a finger.

πŸ“ˆ 5. Proven Results with Local Businesses

From tuition centres and bakeries to clinics and retailers, we’ve helped dozens of Paonta Sahib businesses rank in the top 3 for their keywords.

Clients report:

  • 2x–4x increase in calls and walk-ins
  • 3x more direction requests
  • 50+ new reviews within months

We don’t just offer promises. We deliver measurable growth β€” backed by local case studies.

πŸ’¬ 6. Friendly Support You Can Actually Talk To

Tired of sending emails and waiting for days?

At StratMarketer:

  • You get a dedicated account manager (usually a local team member)
  • We’re just a call or WhatsApp away β€” no corporate nonsense
  • Need a last-minute change for a festival offer? We’ll update your profile within hours

We treat every client relationship like a long-term partnership β€” not a project.

🀝 Trusted by Paonta Sahib’s Local Business Community

Over the years, we’ve earned the trust of:

  • Doctors & clinics
  • Grocery stores & kirana shops
  • Home service providers (plumbers, electricians, AC repair)
  • Local manufacturers and wholesalers
  • Coaching centres & private tutors

And we’re proud to say, most of our clients come from referrals β€” not cold marketing.

πŸ† The StratMarketer Promise

When you partner with StratMarketer, you don’t just get a listing β€”
you get visibility, credibility, and a long-term growth ally.

We promise:

  • 100% ethical, white-hat practices
  • Transparent reporting
  • Zero lock-in contracts (you stay because you love the results)
  • Real, friendly people behind the work β€” not robots or copy-paste bots

πŸ’‘ Looking to dominate Google search in Paonta Sahib?

Choose StratMarketer β€” the Google Business Profile Expert in Paonta Sahib that businesses trust, recommend, and grow with.
The Process: How We Optimise Your Google My Business Profile

& Key Features That Make a Google Business Profile Stand Out

Creating a Google Business Profile (formerly known as Google My Business) is just the beginning. If you want your listing to actually generate calls, visits, and trust, you need strategic, localised, and expert-level optimisation.

At StratMarketer, we follow a proven, step-by-step process that turns your basic profile into a high-performing digital storefront for your business in Paonta Sahib.

Let’s break it down πŸ‘‡

βœ… Step 1: In-Depth Business Audit & Keyword Research

We start by understanding your:

  • Business category (e.g., electrician, tuition centre, hotel, etc.)
  • Target customers (Are they mostly students? Families? Shoppers?)
  • Local competition on Google Maps

Then, we conduct local keyword research β€” using terms real users in Paonta Sahib are typing, such as:

  • β€œbest bakery in Paonta Sahib”
  • β€œAC repair near me”
  • β€œdoctor in Subhash Nagar Paonta Sahib”

This research becomes the foundation of your GBP optimisation.

πŸ“Œ Featured Snippet Target:
What’s the first step to optimising a Google Business Profile?
β†’ Start with local keyword research based on what customers are actually searching for in your area.

βœ… Step 2: Google Business Profile Creation or Claiming

If your listing already exists, we help you:

  • Claim ownership (many businesses don’t even realise they already have a GBP)
  • Merge or remove duplicate listings
  • Update old phone numbers or addresses

If you don’t have a listing yet, we create one from scratch, ensuring:

  • Correct business name and formatting
  • Address pin dropped accurately
  • Main and secondary categories selected for maximum visibility

We ensure instant verification whenever possible β€” including video or postcard options if needed.

βœ… Step 3: Local SEO Optimisation

Here’s where our expertise really kicks in. We optimise every section of your GBP with SEO-friendly, locally relevant content, including:

SectionOur Optimisation Strategy
Business DescriptionWritten with your services, keywords & local landmarks
Categories & AttributesAccurate, layered to reflect all your offerings
ServicesListed in detail (each service can also rank separately)
Business HoursUpdated with holiday & festival timings
Location Tags & Service AreasConfigured to match actual delivery/radius coverage

Everything is written in natural, conversational Indian English, making it easy for customers to trust you.

βœ… Step 4: Image Optimisation and Uploads

A picture is worth a thousand clicks.

We upload high-quality images of:

  • Your store, products, team, signboard, and even working shots
  • Images named with local SEO keywords (e.g., “computer-shop-paonta.jpg”)
  • Logos and cover photos sized for Google’s 2025 image guidelines

We also add 360-degree virtual tours or interior photos if needed β€” perfect for hotels, salons, gyms, or coaching centres.

Listings with authentic images get 2x more clicks and 42% more direction requests.

βœ… Step 5: Review Strategy & Reputation Building

In small towns like Paonta Sahib, online reviews are the new word of mouth.

Here’s how we boost your social proof:

  • Help you politely request reviews from happy customers via SMS/WhatsApp
  • Respond to both positive and negative reviews to build credibility
  • Turn your 5-star feedback into Google Posts and social media content

We even teach your staff how to ask for reviews in a natural way β€” not forcefully.

βœ… Step 6: Google Posts, Offers & Updates

We post weekly content on your profile that tells Google:
β€œThis business is alive, active, and engaged with customers.”

Types of content we publish:

  • Offers (β€œFlat 20% Off This Weekend”)
  • Event posts (e.g., Raksha Bandhan special hours)
  • Product highlights (e.g., β€œNew Kurti Collection In Stock”)
  • Service reminders (e.g., β€œBook Your AC Repair Before Summer Hits!”)

These posts boost visibility, especially on mobile searches.

βœ… Step 7: Insights, Tracking, and Ongoing Optimisation

We don’t β€œset it and forget it.” Each month, we track:

  • How many calls, clicks, and direction requests your listing got
  • Which photos or posts got the most engagement
  • Changes in rankings in the Local Pack (top 3 map results)

Then we tweak your content, categories, and strategy to stay ahead.

With StratMarketer’s Google Business Profile Services in Paonta Sahib, you’re always improving β€” not just existing.

Key Features That Make a Google Business Profile Stand Out

Now that you know the process, here are the top features we focus on that truly make a GBP shine on search:

FeatureWhy It Matters
Accurate Business InfoBuilds trust and improves visibility
Strategic Keywords in DescriptionHelps your profile rank higher for relevant searches
High-Quality, SEO-Named PhotosIncreases clicks, builds authenticity
Localised Services & Areas CoveredMatches searcher intent (“electrician in Simbalwala”)
Regular Google PostsSignals freshness and improves local engagement
Prompt Responses to ReviewsShows customers you’re active and responsive
Proper Categories & AttributesHelps Google rank your business for relevant types of searches
Monthly Analytics ReportsLets you track what’s working and what needs improvement

🧩 Real Example: A Local Case Study

Client: Raj Electronics, Paonta Sahib
Problem: Inconsistent visibility, outdated listing, no reviews
Solution by StratMarketer:

  • Claimed and verified listing
  • Added product images & detailed services
  • Collected 67 reviews in 3 months
  • Published weekly product posts

Result: 3x increase in direction requests and 2x growth in store footfall.
Affordable Packages Tailored for Paonta Sahib Businesses

At StratMarketer, we understand that not every business in Paonta Sahib has a big-city budget. But that doesn’t mean you should miss out on premium Google Business Profile optimisation.

That’s why we’ve created affordable, flexible packages designed for:

  • Local retailers & kirana shops
  • Coaching centres & private tutors
  • Service providers (plumbers, salons, repairmen)
  • Doctors, clinics, and home-based businesses

Whether you’re just starting out or ready to scale, we’ve got a plan for you.

🎯 Package Overview

Package NameIdeal ForKey FeaturesMonthly Price (β‚Ή)
Starter BoostNew/small businessesProfile setup, photo uploads, basic keyword optimisationβ‚Ή2,499
Growth PlusEstablished local servicesWeekly posts, 15 reviews managed, 1st-page ranking pushβ‚Ή4,999
Dominance ProCompetitive nichesFull profile management, custom content, monthly reporting, UTM setupβ‚Ή7,999

βœ… No lock-in contracts
βœ… WhatsApp support included
βœ… Local visits for onboarding (within Paonta Sahib)

πŸ’‘ Need something custom? We’ll build it for you. Just call or message β€” we’re always listening.

Conclusion: Be Where Your Customers Are Looking

Let’s be honest β€” when was the last time you Googled something before buying, booking, or visiting?

Your customers do the same. And if you’re not showing up on that map, you’re losing them to competitors β€” sometimes just because your listing isn’t verified or updated.

But it doesn’t have to be that way.

With StratMarketer’s Google Business Profile Services in Paonta Sahib, you can:

  • Get found by real, local customers
  • Build instant trust with strong reviews
  • Show up in the top 3 map results β€” where most clicks happen

β€œPeople buy from businesses they can find and trust. We make sure you’re both.”

πŸ“£ Call to Action

🎯 Ready to grow your visibility, leads, and reputation β€” right here in Paonta Sahib?

πŸ‘‰ Let’s talk.
Call us, WhatsApp us, or drop by our office β€” and get your Google Business Profile optimised by local experts who genuinely care.

πŸ”— Contact StratMarketer Today
πŸ”— View Our Local SEO Packages
πŸ”— Explore More Digital Services for Paonta Sahib Businesses

FAQs: Your Top Google Business Profile Questions Answered

1. How long does it take to rank on Google Maps in Paonta Sahib?

Typically, with professional Google Business Profile Services in Paonta Sahib, you can expect improved visibility within 30–60 days, depending on your competition and profile health.

2. What if I already have a listing but forgot the login?

No worries! As a trusted Google Business Profile Expert in Paonta Sahib, StratMarketer helps you recover or reclaim your old listing using proof of business documents and verification methods.

3. Do I need a website to use Google Business Profile?

No, a website is not mandatory. Many local businesses rank well on Google Maps with just an optimised GBP. However, adding a website link can improve credibility and traffic.

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